Fight for Kindness 2024:
A Global Typography Showcase for Kindness

In its 3rd edition, the non-profit initiative exhibits over 500 posters and messages across international cities and online.

Florence, October 22, 2024

As World Kindness Day (November 13) approaches, the global Fight for Kindness showcase returns to promote kindness through typography. Sponsored by the renowned type foundry Zetafonts and organized by its academic project TypeCampus, this award-winning non-profit initiative unites emerging and established talent who believe in the power of creativity to drive social change. 

Centered on the theme "Unexpectedness," the third edition’s call – free to enter and closed on May 31 – encouraged participants to explore how surprising acts of kindness can have a transformative impact in promoting a virtuous and contagious response. With over 500 submissions from 355 authors across 23 languages and scripts, 2024 marked the largest and most diverse response yet.

Exhibitions and contributions
Selected works will be showcased in international exhibitions, from Cairo to Budapest, and Plovdiv, starting in Cairo, on the occasion of the Egypt Creative Industry Summit. All entries are also available for viewing in the Fight for Kindness 2024 online gallery and will feature in the annual publication, set for release in January. The collection includes posters and messages from invited leading creatives such as Debbie Millman, Ariane Spanier, Héctor Auyso, Baugasm, Kiel DM, Simone Massoni, Kinda Ghannoum, Hala Al Afsaa from the Syrian Design Archive, Kateryna Korolevtseva, and other influential names.

Francesco Canovaro, CEO of Zetafonts, expressed pride in the initiative’s growth: "We are incredibly proud to renew our support for Fight for Kindness and see how much it has grown in just three years. The overwhelming response from the design community shows that - fortunately - kindness is a theme that resonates around the world, recognizing typography as a powerful and universal language to communicate it. By promoting diverse messages of empathy and connection, we hope to inspire people to reflect on how creativity can spark positive change in society."

Debora Manetti, Co-Founder of Zetafonts and Program Director at TypeCampus, who launched the project, added: "I began considering a project centered around kindness during a difficult time in my life when small, thoughtful acts served as a powerful reminder of a simple truth: the values of kindness can heal and connect us all. It fosters empathy, trust, and respect—values that seem to be fading in today's fast-paced world. As both an art and a tool, typography holds immense power to reshape how these values are perceived and experienced. Through our typographic choice, we can elevate messages of kindness, ensuring they catch the eye - each in their distinctive way - and resonate deeply with people. Typography turns these messages into living, visual experiences—ones that inspire action, linger in memory and spread organically. Our goal is to amplify typographic design as a force for making kindness more visible, tangible, and actionable in everyday life.”

Team and partners
Working across continents and time zones, Debora Manetti of Zetafonts and Typecampus developed and leads the initiative from Florence, collaborating with New Delhi-based designer and project manager Shrishti Vajpai, with support from Zetafonts co-founders Cosimo Lorenzo Pancini and Francesco Canovaro, along with the entire Zetafonts team. Gerald Thür (aka Gerry Thee) served as an ambassador this year, contributing to broadening the project’s reach through bespoke motion graphics.

Fight for Kindness is backed by leading design institutions and media outlets such as Type Directors Club, C2Awards, Communication Arts, Indigo Awards, Typeroom, AWDA, You Creative Media, DNA Paris, People of Print, Farmani Group, House of Lucie, Hadath Alkhatt, OFFF Festival, Slanted Magazine, D&AD and the European Art Directors Club (now part of The One Club) and more.

Join the movement!
Visit the online gallery or attend an exhibition near you:

Cairo, Egypt
Creative Industry Summit Cairo

21–22 October 2024

Cairo Business Park

Hosted by Abdelrahman Barakat & Hadath Alkhatt
 

Budapest, Hungary
House of Lucie Art Gallery

24 October–13 November 2024

Opening Event: 24 October, 19.00

Hosted by Farmani Group

Plovdiv, Bulgaria
Ivan Vazov National Library

11 October–25 November 2024

Official Opening: 13 November, 11.00

Hosted by Nako Baev

Pasadena, US

HMCT Archive Showcases - Art Center

14 November - 15 December

Opening event 13 November, 5 to 7 PM 

Hosted by Hoffmitz Milken Center for Typography - Susan Malmstrom

Immersive installation in Florence, Italy 

The Gallery Santa Maria Novella 

25 November – 1 December 2024 

Hosted by Sale Grosso

More to come: to stay up-to-date with the latest exhibition dates and locations, including the Academic Digital Showcases around the globe, check out our updated event calendar here: https://www.typecampus.com/fight-for-kindness-gallery-2024

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NOTE TO EDITORS

Images and social media assets are available > at this link

FIGHT FOR KINDNESS
Fight for Kindness is a nonprofit campaign promoting kindness through typography, first launched in 2022 to mark World Kindness Day (November 13th). It is sponsored by the Italian type foundry Zetafonts and organized by Zetafonts’ TypeCampus team. Fight For Kindness has won multiple awards and recognitions, including the Indigo Gold award in Integrated Graphic Design for Social Change, Best of the Best in Social Responsibility at the C2A, and it was shortlisted in the Design for Good category of the Art Directors Club 102nd Award.

ZETAFONTS

Zetafonts is an award-winning type foundry founded in 2001 in Florence, Italy, by Cosimo Lorenzo Pancini, Francesco Canovaro, and Debora Manetti. Known for its contemporary typefaces and revival fonts, Zetafonts collaborates with global brands on custom typographic solutions and multi-script branding, while offering a wide range of retail fonts. The foundry also promotes typographic culture through TypeCampus, conferences, and type design courses.

https://zetafonts.com/

TYPECAMPUS
TypeCampus is an academic initiative powered by Zetafonts, dedicated to promoting typographic culture and education. It provides resources for students, professionals, and type enthusiasts through academic programs, workshops, and events. TypeCampus collaborates with leading design institutions and offers customized tools for both educational and business needs, fostering a deeper understanding of typography in the creative community.

https://www.typecampus.com/

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INSTAGRAM COPY SUGGESTION:

Ahead of #WorldKindnessDay (Nov 13th), the Fight for Kindness showcase is back!
Explore over 500 incredible artworks from 355 creatives worldwide celebrating kindness through typography.

Centered on the theme "Unexpectedness," this year’s call encouraged emerging and renowned talent – including @debbiemillman, @arianespanier, @hectorayuso, @baugasm, @kiel.d.m, @simonemassoni, @syriandesignarchive (@kindaghannoum & @ala_alafsaa) @katerintseva  – to embrace the transformative impact of surprising acts of kindness.

View the entire poster gallery online or see the exhibited works in person at one of the upcoming international shows.

Fight for Kindness is organized by @TypeCampus and sponsored by @Zetafonts, with support from @print_mag @type01_ @typeroom.eu @c2award @indigoawards @communicationarts @peopleofprint @d_and_ad @artdirectorsclubitaly @adceurope (now part of @theoneclubforcreativity) @youcreativemedia @dna_paris @farmani_group

#FightForKindness #TypeCampus #PosterDesign #ContemporaryType #TypographyDesign #GraphicDesign #GraphicDesigner

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Contact Information

For media inquiries, interviews, or more information about Fight for Kindness 2024, please contact:

Debora Manetti typecampus@zetafonts.com